In our recent newsletter, we posed a simple question: "What is your mom's favorite flower?"

If you haven’t asked her yet, we encourage you to do it today. But be prepared—you won't just get a one-word answer. You’re almost certain to get a story that blooms right before your eyes.

Why a Flower is Never "Just a Flower"

Fresh flowers are time machines. They have a way of anchoring themselves to our most significant moments. When you ask about a favorite bloom, you aren't just asking about a color or a scent; you’re asking for a map of a memory.

• The Lilac Hedge: Maybe her favorite is lilac because it reminds her of the first warm breeze of spring in her childhood backyard.
• The Sunday Peony: Perhaps it’s a lush, fragrant peony that reminds her of the centerpieces at a family brunch years ago.
• The "Just Because" Daisy: It might be the simple daisies you picked from the grass as a child and brought to her in a glass of water.

Start the Conversation

This week, we challenge you to go beyond the gift. Whether you’re sitting across the kitchen table or catching up over a phone call, ask her: "Why that one?"

Listen to the story of the garden she used to tend, the first bouquet she ever received, or the way the smell of fresh eucalyptus makes her feel peaceful. These stories are the real perennials—they never truly fade.